Edition 72 is here

I came back from four weeks in the Alps to a full inbox and a question: why did I only open a handful? This edition is about the answer, taste and the nerve to leave things out. Five brands best described by what they skipped, why your "agent-ready" store still can't answer a buyer's simplest question, three platforms that built a checkout in the same week, a phone leash I used on every hike, and a tool that shows whether AI recommends you. I'm trying to make this one of the few. Let's get into it.

Table of Contents

• Edition 72 is here

  • ECOM TRENDS I'M WATCHING: Taste is the only filter …

  • STORE HACKS: Your store is "agent-ready." Ask it a …

  • E-COMMERCE NEWS: News You Need to Know

  • 5 BRANDS OF THE WEEK: This Week's Top Shops

    • Studio Neat:

    • Ugmonk:

    • BetterDays:

    • Wattz:

    • Matcha DNA:

  • SHOPIFY APPS I USE: OO – EU Tax Exemption

  • GADGET CORNER: The phone leash I didn't know I nee …

  • TOOLS I LOVE: See where AI recommends you, and whe …