Edition No #50

AI Shopping Just Got a Price Tag

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Edition 50 is here

E-commerce keeps shifting, but not always where the loudest headlines point. Search isn’t dead, AI isn’t free, and distribution is quietly being re-priced. This week is about what’s actually changing under the hood. Agentic commerce is moving from experiment to business model, OpenAI is testing where the toll booths go, and Shopify is positioning itself right in the flow. If you sell online, this is less about hype and more about who controls access, margins, and visibility next.

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