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Edition 52 is here

This edition is about contrast. On one side: AI accelerating everything. Tools, workflows, production speed. The barrier to building keeps dropping. On the other: brands doubling down on identity. Stronger positioning. Sharper aesthetics. Clearer points of view. Let’s break it down.

Table of Contents

• ECOM TOPICS I’AM WATCHING: Context Beats Intellige …

• STORE HACKS: What you can do this week: Extract …

• E-COMMERCE NEWS: News You Need to Know

• 5 BRANDS OF THE WEEK: This Week's Top Shops

  • TONE T1: The World's Quietest High-Performance Lea …

  • GET JOY FOOD: Radically Better Nutrition

  • COCOGEN: Organic Coconut Water & Functional Hydrat …

  • SINCERELY YOURS: Skincare | Co-founded by Salish M …

  • 8HOURS: Discover Your Potential

• SHOPIFY APPS I USE: Octane AI: Advanced Quiz Maker

• GADGET CORNER: Retro meets Smartphone

• TOOLS I LOVE: Monologue | Voice dictation