Edition No #56

The link is now a product

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Edition 56 is here

Instagram just made caption links a paid feature. Meta is turning its own platform restrictions into a subscription upsell. And somewhere in the middle of all this, creators are still trying to sound like themselves. This edition is about what's changing when the link becomes a product, why AI is quietly eroding creative instinct, and five brands that have something money can't automate. Let's get into it.

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