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- Edition No #58
Edition No #58
Follow the money

Edition 58 is here
Every few years, the money moves. Not loudly, just quietly, from one channel to the next, until someone runs the numbers and realizes the old playbook stopped working. That is exactly what data is showing right now. Social ate Search. Creators replaced campaigns. And the brands winning today did not fight the shift. They built inside it. Fuller said it best. You do not beat the old model. You make it obsolete.
Let's go.
André
