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- Edition No #69
Edition No #69
IKEA turned AI customer service into a €1 billion design-advice channel, plus five stores that sell a standard instead of a product.

Edition 69 is here
IKEA turning a chatbot into a sales channel, a new way to tell Google what you sell, five stores that sell a standard instead of a product, and the folder emoji as a $135 desk object…let's get into it….