Edition No #70

Liquid Death made pee a marketing channel, plus how attention gets won in e-commerce right now.

Author

Andre Grünhoff
August 23, 2026

Edition 70 is here

Liquid Death asked Americans to mail their pee to cool AI data centers, and of course it worked. This one's all about who wins in the attention economy: the loudest brand, ads inside the AI "thinking…" screen, what ChatGPT names before it even searches, five stores worth a look, an EV you configure like a product page, and a $10 app that keeps your agents running with the lid shut. Let's get into it.

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