Edition No #71

Vaseline let the internet rename it, plus the boring brands that made themselves impossible to ignore.

Author

Andre Grünhoff
September 06, 2026

Edition 71 is here

Vaseline let a stranger rename it on the internet, and sales didn't suffer for a second. This one is about who owns the story now: a 143-year-old brand handing its name to a fan, five stores that turned boring shelves into cult brands, how to write a second product description just for the AI agents now shopping your store, a running watch I don't need and can't stop wanting, and a $10 Mac app I open a hundred times a day. Let's get into it.

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