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- Edition No #73
Edition No #73
The store is moving into the chat. Five brands show what stays on the site.

Edition 73 is here
This month ChatGPT learned to put clothes on you, and Shopify opened its checkout to AI agents. That doesn't kill the online store, but it changes what it's for. This edition is about which stores still matter once the shopping happens in a chat: why agent orders look like fraud and the 10-minute fix, five brands whose sites do what no chatbot can, the app that makes your product data readable for machines, an amp I want without playing a note, and a free way to make your MacBook fold like the new iPhone. Let's get into it.