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Welcome to Edition 40
I’ve been sick the last four days — but I didn’t want to miss this one. So here’s a prepared edition that still brings the good stuff.
This week, we dive into how e-commerce is shifting. From Patagonia vs. Gymshark and the rise of GEO (Generative Engine Optimization) to Lovable’s new Shopify integration, which looks shiny but feels more like hype than help.
Plus: 5 standout brands, 2 Shopify tweaks you can try this week, and a few tools I genuinely love.
Even from bed, one thing’s clear — the future of commerce belongs to those who adapt faster than the algorithm.