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Welcome to Edition 42

I’m back with Edition 42. Shopify quietly made one of its biggest moves this year: the Shop App is now powered by Shopify Catalog and indexable by Google. That means your products could soon appear on Shop.app and maybe even outrank your own store. Sneaky? Strategic? Probably both. Plus: a few killer brands worth studying, a new gadget that makes your desk look like a spaceship, and the best email dark mode guide I’ve ever found.

Table of Contents

• ECOM TOPICS I’AM WATCHING: Shop App Goes Public: S …

• STORE HACKS: What you can do this week

• E-COMMERCE NEWS: News You Need to Know

• 5 BRANDS OF THE WEEK: This Week's Top Shops

  • DUA: High-performance Skincare line by Augustinus …

  • Ten Thousand: Men's Gym Clothes + Workout Gear

  • Dirtbag Bar: Whole Food Energy. Zero Ultra-Process …

  • Long Weekend: We make it easy to take it easy

  • Silence Please: Speaker Brand

• SHOPIFY APPS I USE: Infinite Color Search by Hoppn

• GADGET CORNER: For the Love of Tech (and a Little …

• TOOLS I LOVE: Dato.