Obsessed with e-commerce, designer by passion and always on the cutting edge. Discover the Beauty of Shopify Stores!
The store is moving into the chat. Five brands show what stays on the site.
Taste, curation and five brands that got big by leaving things out.
Vaseline let the internet rename it, plus the boring brands that made themselves impossible to ignore.
Liquid Death made pee a marketing channel, plus how attention gets won in e-commerce right now.
IKEA turned AI customer service into a €1 billion design-advice channel, plus five stores that sell a standard instead of a product.
Brands are wiring ChatGPT into the footer to vouch for themselves, plus a quiz that replaces the product grid.
AI made everything cheap to produce. Taste is the bottleneck now.
Discovery moved into the chat window. Checkout didn't.
UCP is on by default. Plus the AI Resist List and 5 brands.
AI just lets you do the wrong things faster
