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IKEA turned AI customer service into a €1 billion design-advice channel, plus five stores that sell a standard instead of a product.
Brands are wiring ChatGPT into the footer to vouch for themselves, plus a quiz that replaces the product grid.
AI made everything cheap to produce. Taste is the bottleneck now.
Discovery moved into the chat window. Checkout didn't.
UCP is on by default. Plus the AI Resist List and 5 brands.
AI just lets you do the wrong things faster
Sorry Mark. A brand just turned off Meta ads on purpose.
AI is taking over search, shopping, and your browser tabs
Your next customer is buying inside a video game
Stop Testing Half-Baked AI Tools
